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THE STORY
Founded in 2025 by Taarini Anand, we are a luxury menswear brand crafted in India.
It's a playground—where tradition, expression, and craftsmanship collide. Rooted in the contrast between Delhi’s grandeur and Bombay’s pulse, the brand thrives on duality—heritage with an edge.
Indian art is our foundation. The richness of miniature paintings, the rhythm of classical music, the precision of ancient architecture—reimagined through bold colours, intricate knits, and sharp tailoring.
Studying in Italy, Anand saw art revered. It sharpened her vision: to honour Indian arts with the same devotion, weaving their essence into every stitch.
Craft leads—natural fabrics, skilled hands, obsessive detail. Culture bends, textures clash, forms evolve. Our one-of-a-kind pieces turn clothing into art.
This is an invitation to play, explore and redefine.
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Harper’s Bazaar, HELLO! Magazine, Homegrown Magazine, Cosmopolitan, Zee Zest Magazine, Springtide Magazine, The Rakish Gent, The Economic Times, Elle Magazine
THE FOUNDER
Born in New Delhi and raised in Bombay, Taarini Anand found design instinctively—an effortless creative pull that shaped her path. A specialist in menswear and knitwear, she honed her craft at Istituto Marangoni, Milan, graduating cum laude. She proceeded to work in Italy and then India in her chosen niche.
A fourth-generation hand-knitter, she learned the art from her mother and grandmother, who remain deeply involved in her process. This connection to craft runs deep, fuelling her keen interest in Indian arts and their intersection with European aesthetics.
Recognised by leading publications and industry insiders, she is a defining force in menswear, shaping timeless pieces with a fresh perspective.
